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Services, Experiences, and Sustainability

Services, Experiences, and Sustainability

Paperback

Business GeneralMarketing

ISBN10: 1032762780
ISBN13: 9781032762784
Publisher: Routledge
Published: Jan 22 2026
Pages: 270
Weight: 0.90
Height: 0.61 Width: 6.14 Depth: 9.21
Language: English

This book explores the relationship between management, marketing, innovation, and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.

Contributions from leading researchers explore both the environmental and economic dimensions of sustainability as well as social sustainability and the co-creation of services with residents and societies in a variety of contexts and regions. The book provides multidisciplinary insights from marketing, management, economics, geography, strategy, and social anthropology, adopting a system approach of sustainability. This approach is reflected upon in the new geological epoch of the Anthropocene, providing insights on research initiatives associated with the responsible planning and management of services and experiences that promote sustainable behaviour.

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Breiby, Monica A.

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Business General