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Services, Experiences, and Sustainability

Services, Experiences, and Sustainability

Hardcover

Business GeneralMarketing

ISBN10: 1032762748
ISBN13: 9781032762746
Publisher: Routledge
Published: Jan 22 2026
Pages: 270
Weight: 1.28
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.

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Breiby, Monica A.

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Business General