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Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Paperback

Business GeneralEconomics

ISBN10: 1349325538
ISBN13: 9781349325535
Publisher: Palgrave MacMillan
Published: Jan 1 2012
Pages: 355
Weight: 0.95
Height: 0.77 Width: 5.50 Depth: 8.50
Language: English
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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Business General