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Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Hardcover

Business GeneralEconomicsGeneral Psychology

ISBN10: 0230277152
ISBN13: 9780230277151
Publisher: Palgrave MacMillan
Published: Dec 12 2011
Pages: 355
Weight: 1.45
Height: 1.20 Width: 5.60 Depth: 8.60
Language: English
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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