Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Ghemawat, Pankaj

Hardcover

Business GeneralEconomicsManagement

Publisher Price: $35.00

ISBN10: 1591398665
ISBN13: 9781591398660
Publisher: Harvard Business Review Press
Published: Aug 27 2007
Pages: 272
Weight: 1.20
Height: 1.09 Width: 6.34 Depth: 9.52
Language: English
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.

In this semiglobalized world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for:

- Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

- Tracking the implications of particular border-crossing moves for your company's ability to create value.

- Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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