Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

Ghemawat, Pankaj

Hardcover

Business GeneralEconomicsManagement

Publisher Price: $35.00

ISBN10: 1633696065
ISBN13: 9781633696068
Publisher: Harvard Business Review Pr
Published: May 1 2018
Pages: 288
Weight: 1.10
Height: 1.00 Width: 6.30 Depth: 9.30
Language: English

New Tools for Succeeding Globally

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.

When firms believe in the illusions of a flat world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this semiglobalized approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can:

  • Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention
  • Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most
  • Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences)

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