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Rolling Out New Products Across International Markets: Causes of Delays

Rolling Out New Products Across International Markets: Causes of Delays

Paperback

AccountingManagementMarketing

ISBN10: 0333794648
ISBN13: 9780333794647
Publisher: Springer Nature
Published: Nov 25 2003
Pages: 249
Weight: 0.95
Height: 0.74 Width: 5.44 Depth: 8.76
Language: English
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

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