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Rolling Out New Products Across International Markets

Rolling Out New Products Across International Markets

Paperback

AccountingManagementMarketing

ISBN10: 1349420263
ISBN13: 9781349420261
Publisher: Palgrave
Published: Jan 1 2004
Pages: 249
Weight: 0.75
Height: 0.60 Width: 5.50 Depth: 8.50
Language: English
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

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