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Flipping the Switch: How We Started and Scaled a Global Lighting Brand
Paperback
Publisher Price: $16.99
ISBN13: 9781544544038
Publisher: Lioncrest Pub
Published: Jul 11 2023
Pages: 294
Weight: 0.83
Height: 0.66 Width: 5.50 Depth: 8.50
Language: English
Successful entrepreneurship is not a straight line. It's a thrilling, unpredictable roller coaster full of extreme ups and downs.
Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they're teaching others to do the same.
Whether you're just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.
1 different editions
Also available
Flipping the Switch: How We Started and Scaled a Global Lighting Brand
Zucker, Cole
Vidal, Guillaume
Hardcover
Also from
Zucker, Cole
Flipping the Switch: How We Started and Scaled a Global Lighting Brand
Zucker, Cole
Vidal, Guillaume
Hardcover
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