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Role of Explainable Artificial Intelligence in E-Commerce
Paperback
Series: Studies in Computational Intelligence, Book 1094
Business GeneralGeneral Computers
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ISBN13: 9783031556173
Publisher: Springer
Published: May 13 2025
Pages: 135
Language: English
The technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to reinforce indestructible customer experience with the support of algorithmic configurations to minimize human intrusion. World Wide Web (WWW) and online marketing have changed the way of conducting business; with artificial intelligence (AI), business houses can furnish a customized experience to fulfil the perceived expectation of the customer.
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