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Rising Consumer Materialism: A Threat to Sustainable Happiness
Paperback
Series: Routledge Focus on Business and Management
Business GeneralInvesting & FinanceManagement
ISBN13: 9781032096124
Publisher: Routledge
Published: Jun 30 2021
Pages: 122
Weight: 0.33
Height: 0.26 Width: 5.50 Depth: 8.50
Language: English
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards sati
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