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Rising Consumer Materialism: A Threat to Sustainable Happiness
Hardcover
Series: Routledge Focus on Business and Management
Business GeneralInvesting & FinanceManagement
ISBN13: 9780815367598
Publisher: Routledge
Published: Nov 9 2017
Pages: 110
Weight: 0.60
Height: 0.50 Width: 5.60 Depth: 8.90
Language: English
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.
The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
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