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Resistance and Persuasion

Resistance and Persuasion

Hardcover

General Psychology

ISBN10: 0805844864
ISBN13: 9780805844863
Publisher: Psychology Pr
Published: Dec 1 2003
Pages: 350
Weight: 1.40
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

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General Psychology