• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Hardcover

Business GeneralManagementMarketing

ISBN10: 0333926390
ISBN13: 9780333926390
Publisher: Springer Nature
Published: Sep 4 2001
Pages: 410
Weight: 1.69
Height: 1.09 Width: 6.42 Depth: 9.46
Language: English
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

1 different editions

Also available

Also in

Business General