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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Paperback

Business GeneralManagementMarketing

ISBN10: 134942532X
ISBN13: 9781349425327
Publisher: Palgrave
Published: Jan 1 2001
Pages: 410
Weight: 1.40
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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Business General