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Psychologie Der Wirtschaft
Paperback
Series: Psychologie Für Die Berufliche Praxis
ISBN13: 9783531180779
Publisher: Springer vs
Published: May 3 2013
Pages: 905
Weight: 3.40
Height: 2.00 Width: 6.70 Depth: 9.40
Language: German
Das Buch bietet eine umfassende Einführung in die Wirtschaftspsychologie und ihre Anwendungsfelder. Es zeichnet sich einerseits durch eine konsequente Verbindung von Theorie und Praxis aus, was sich auch in den Biografien der Autoren widerspiegelt, die allesamt Praktiker mit wissenschaftlichem Hintergrund sind. Andererseits wird neben der psychologischen Perspektive von Organisation und Individuum auch das Agieren der Unternehmung und der Wirtschaftssubjekte aus Sicht der Betriebswirtschaftslehre mit einbezogen, so dass eine genuin interdisziplinäre Perspektive auf die Wirtschaftspsychologie vermittelt wird.
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