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Principles and Methods of Social Research

Principles and Methods of Social Research

Paperback

General PsychologyGeneral Sociology

Currently unavailable to order

ISBN10: 0415638569
ISBN13: 9780415638562
Publisher: Routledge
Published: Sep 11 2014
Pages: 504
Weight: 1.95
Height: 1.10 Width: 6.90 Depth: 9.90
Language: English

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers.

The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its:

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General Psychology