Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Psychology of Survey Response

The Psychology of Survey Response

Tourangeau, Roger
Rasinski, Kenneth
Rips, Lance J.

Paperback

CognitionGeneral Psychology

ISBN10: 0521576296
ISBN13: 9780521576291
Publisher: Cambridge
Published: Mar 13 2000
Pages: 416
Weight: 1.35
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and distortions introduced into surveys by deliberate misreporting.

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