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Psychological Processes and Advertising Effects: Theory, Research, and Applications
Hardcover
Series: Psychology Revivals
ISBN13: 9780367498801
Publisher: Routledge
Published: Dec 20 2021
Pages: 318
Weight: 1.37
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
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