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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Psychological Aspects of Social Axioms: Understanding Global Belief Systems

Psychological Aspects of Social Axioms: Understanding Global Belief Systems

Leung, Kwok
Bond, Michael Harris

Hardcover

Series: International and Cultural Psychology

General PsychologyGeneral Sociology

ISBN10: 0387098097
ISBN13: 9780387098098
Publisher: Springer Nature
Published: Dec 5 2008
Pages: 352
Weight: 1.53
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Humans are surrounded by trillions of stimuli. Their eyes, for instance, can discriminate 7,500,000 colors. But, there is a severe limitation in the number of discriminably different stimuli that they can process at one time. George Miller argued that they can handle no more than seven, plus or minus two independent pieces of information at any given time. Thus, necessarily they must develop ways to simplify the task of processing the information that exists in their environment. They do this in many ways. One way is to select the stimuli that are most imp- tant in their lives, what are often called values. Another way is to chunk stimuli by linking them to each other, so they form bundles of stimuli that can be processed as if they are one entity. Generalized expectancies of what is linked with what are beliefs, and these beliefs are structured into bundles (see Triandis, 1972).

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