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Progress in Communication Sciences, Volume 13

Progress in Communication Sciences, Volume 13

Hardcover

Series: Progress in Communication Sciences

Business GeneralGeneral ReferenceGeneral Psychology

ISBN10: 1567502776
ISBN13: 9781567502770
Publisher: Praeger
Published: Sep 29 1997
Pages: 278
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

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