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Progress in Communication Sciences, Volume 13

Progress in Communication Sciences, Volume 13

Paperback

Series: Progress in Communication Sciences

Business GeneralGeneral ReferenceGeneral Psychology

ISBN10: 1567503608
ISBN13: 9781567503609
Publisher: Praeger
Published: Sep 22 1997
Pages: 278
Weight: 0.82
Height: 0.62 Width: 5.96 Depth: 8.92
Language: English
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

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Boster, Franklin J.

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