Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Power of Reinforcement

The Power of Reinforcement

Flora, Stephen Ray

Paperback

Series: Suny Series, Alternatives in Psychology

CriminologyGeneral EducationGeneral Psychology

ISBN10: 0791459160
ISBN13: 9780791459164
Publisher: State University of New York Press
Published: Jan 16 2004
Pages: 288
Weight: 0.85
Height: 0.66 Width: 5.96 Depth: 8.90
Language: English

Makes the controversial argument that reinforcement is a real and valuable force in human behavior.

2004 CHOICE Outstanding Academic Title

According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as overly simplistic. This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is rat psychology, the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

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