Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Power of Rare

Power of Rare

Jackson, Victoria

Hardcover

Medical ReferenceAutoimmune Disorders

Currently unavailable to order

ISBN10: 1595911456
ISBN13: 9781595911452
Publisher: Melcher Media Inc
Published: Sep 3 2024
Pages: 288
Weight: 1.15
Height: 1.10 Width: 6.20 Depth: 9.10
Language: English
Victoria Jackson revolutionized the beauty industry in the 1980s and '90s with her no make-up approach to make-up and ultimately made Victoria Jackson Cosmetics into a billion-dollar global brand. But her greatest test of the power of rare didn't come until her daughter, Ali, was diagnosed with neuromyelitis optica, or NMO--a rare, life-threatening autoimmune disease--and Victoria, driven by a mother's love, set out to find a cure for her daughter.

Within days of hearing Ali's diagnosis in 2008, Victoria began the Guthy-Jackson Charitable Foundation to fund medical research into this often misdiagnosed orphan disease. Her blueprint called for breaking down the so-called silos of traditional medical research and bringing together some of the greatest minds to collaborate and share their findings. She hadn't expected to galvanize how medical research works, but within only a few years, that's just what she did. By focusing on the rare in each of us, the foundation has catalyzed breakthroughs in NMO in record time. These advances are also opening new doors to solving MS, lupus, and other autoimmune diseases--plus diseases that are not so rare, including cancer, infection, aging, and more.

It has been Victoria's guiding philosophy that if she can do it, anyone can. With The Power of Rare, she shares how the foundation harnessed the power of rare to speed discoveries that help patients. Through her business savvy, wit, and heart, she offers real-world advice and inspiration for others to tap into rare to empower their own breakthroughs.

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