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Porter Diamond Framework Para Analisar Estratégias Competitivas em MPMEs
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ISBN10: 6207679687
ISBN13: 9786207679683
Publisher: Edicoes Nosso Conhecimento
Published: Jun 20 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207679683
Publisher: Edicoes Nosso Conhecimento
Published: Jun 20 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
O principal público deste livro intitulado PORTER DIAMOND FRAMEWORK TO ANALYSE COMPETITIVE STRATEGIES IN MSME SECTORS são gestores, investigadores e profissionais interessados na aplicabilidade do modelo Diamante de Porter nas MPME. O livro também será de interesse para industriais e economistas, incluindo engenheiros industriais, profissionais da qualidade e gestores de produção, bem como para o leitor geral motivado. O livro está organizado em 5 capÃtulos. O CapÃtulo 1 apresenta uma introdução à s MPME e à importância da qualidade. O CapÃtulo 2 descreve os vários aspectos da gestão da qualidade. O CapÃtulo 3 descreve os pormenores do posicionamento competitivo e o CapÃtulo 4 apresenta os resultados de vários indicadores de posicionamento competitivo. O capÃtulo 5 apresenta uma análise comparativa entre vários sectores das MPME utilizando o modelo de diamante de Porter.
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