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Porter Diamond Framework zur Analyse von Wettbewerbsstrategien in KKMU
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ISBN10: 6207679660
ISBN13: 9786207679669
Publisher: Verlag Unser Wissen
Published: Jun 20 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786207679669
Publisher: Verlag Unser Wissen
Published: Jun 20 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
Die Hauptzielgruppe dieses Buches mit dem Titel PORTER DIAMOND FRAMEWORK TO ANALYSE COMPETITIVE STRATEGIES IN MSME SECTORS sind Manager, Forscher und Praktiker, die an der Anwendbarkeit des Porter-Diamond-Modells in KKMU interessiert sind. Es wird auch für Industrielle und Wirtschaftswissenschaftler, einschlie lich Wirtschaftsingenieure, Qualitätsfachleute und Produktionsmanager, sowie für den motivierten allgemeinen Leser von Interesse sein. Das Buch ist in 5 Kapitel gegliedert. Kapitel 1 gibt eine Einführung in KKMU und die Bedeutung von Qualität. Kapitel 2 gibt einen Überblick über verschiedene Aspekte des Qualitätsmanagements. Kapitel 3 beschreibt die Details zur Wettbewerbspositionierung und Kapitel 4 präsentiert die Ergebnisse verschiedener Indikatoren zur Wettbewerbspositionierung. Kapitel 5 beschreibt die vergleichende Analyse verschiedener KKMU-Sektoren anhand des Porter-Diamant-Modells.
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