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612-822-4611
The Phoenix Strategy: How Great Companies Reinvent Themselves to Dominate New Markets

The Phoenix Strategy: How Great Companies Reinvent Themselves to Dominate New Markets

Paperback

Business General

ISBN13: 9798304632089
Publisher: Independently Published
Published: Dec 23 2024
Pages: 62
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
Throughout history, some of the world's most successful companies have undergone dramatic transformations that would have been unimaginable to their founders. Nintendo, a company that began by manufacturing playing cards in 1889, now dominates the video game industry. IBM, once synonymous with personal computers, has reinvented itself as a cloud computing and artificial intelligence pioneer. These transformations represent more than mere product line extensions-they embody fundamental shifts in organizational DNA.

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Klein, David

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Business General