Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Once You See It: The Executive Guide to Human-Centric Customer Experience Transformation

Once You See It: The Executive Guide to Human-Centric Customer Experience Transformation

Van Der Aa, Zanna

Paperback

Business General

ISBN10: 9493202585
ISBN13: 9789493202580
Publisher: Warden Press
Published: Dec 23 2025
Pages: 248
Weight: 0.74
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
Based on her PhD and 25 years of experience in CX transformation, Dr. Zanna van der Aa has developed a unique three layered model for human-centric customer experience transformation. It helps leaders ignite transformation, scale it into the system, and inspire it with purpose. You'll discover how to make customer and employee experience more than a promise: a system that works. From CEOs to CX leaders, you'll learn how to demystify hype, embrace tiny habits, prove impact in months instead of years, and inspire meaningful change. Packed with cases, practical tools, and courageous lessons, this book shows how human centricity turns transformation into an unstoppable force for growth.

This book bridges heart and logic to deliver a new blueprint for leadership, where organizational design meets emotional intelligence and profit aligns with people. A compelling guide for CEOs ready to move beyond traditional metrics and embrace human-centric leadership as the key to transforming business in an era that demands both systemic thinking and authentic connection - Emre Gurkan, CEO, Zain Iraq

It's an excellent synthesis of what it takes to enable an organization to transform customer experience through focusing on human centricity. It contains lots of great tips and insights which combine both technical and human aspects to create a holistic and practical approach. A very useful and helpful read for anyone looking to transform their organization - Richard Stark, partner, Egon Zehnder

Also from

Van Der Aa, Zanna

View All

Also in

Business General

View All