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Marketing the e-Business

Marketing the e-Business

Hardcover

Series: Routledge Ebusiness

AccountingBusiness GeneralMarketing

ISBN10: 0415256003
ISBN13: 9780415256001
Publisher: Routledge
Published: Sep 12 2002
Pages: 368
Weight: 1.61
Height: 0.88 Width: 6.72 Depth: 9.02
Language: English
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Also from

Dennis, Charles

Also in

Business General