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Managing customer relationships based on customer lifetime value

Managing customer relationships based on customer lifetime value

Paperback

Business General

ISBN10: 6630322991
ISBN13: 9786630322996
Publisher: Our Knowledge Publishing
Published: Jul 22 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
The aim of this paper is to provide a brief overview of the most commonly used customer valuation methods. Both their advantages and their weaknesses are highlighted, in order to then analyse how the Customer Lifetime Value method can counteract these. The necessary prerequisites for its application within a company are outlined. Finally, recommendations for the application of customer value calculation using the Customer Lifetime Value method are derived, and further potential applications of this method are highlighted.

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Business General