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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Paperback
Investing & FinanceMarketingGeneral Psychology
ISBN13: 9780765625618
Publisher: Routledge
Published: Aug 15 2012
Pages: 309
Weight: 0.97
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
1 different editions
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
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