Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Map and the Landscape: Norms and Practices in Genre

The Map and the Landscape: Norms and Practices in Genre

Shaw, Philip
Gillaerts, Paul
Gotti, Maurizio

Paperback

Series: Linguistic Insights, Book 43

Literary CriticismGeneral ReferenceLinguistics

ISBN10: 3039111825
ISBN13: 9783039111824
Publisher: Peter Lang
Published: Sep 19 2006
Pages: 264
Weight: 0.79
Height: 0.55 Width: 6.00 Depth: 9.00
Language: English
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.

1 different editions

Also available

Also from

Gotti, Maurizio

View All

Also in

General Reference

View All