Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication

Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication

Gotti, Maurizio
Evangelisti Allori, Paola
Garzone, Giuliana Elena

Paperback

Series: Linguistic Insights, Book 131

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 3034305915
ISBN13: 9783034305914
Publisher: Peter Lang Group Ag, International Academic P
Published: Mar 4 2011
Pages: 324
Weight: 1.00
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

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