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Le Glossaire du Merchandising
Paperback
Publisher: Independently Published
Published: Oct 8 2025
Pages: 198
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: French
Le Glossaire du Merchandising est bien plus qu'un simple recueil de définitions: c'est un véritable outil stratégique pour naviguer dans l'univers complexe du commerce moderne.
Pensé pour les professionnels du retail, les étudiants en marketing, les formateurs et les curieux du secteur, ce guide pratique décrypte les termes clés du terrain - du facing au merchandising de séduction, en passant par les acronymes incontournables comme PGC, DN ou CAM. Chaque mot, chaque concept est expliqués avec clarté.
Ce livre s'adresse Ã
Les professionnels du retail qui veulent affiner leur expertise et parler un langage commun.
Les étudiants en commerce, marketing ou logistique qui cherchent un support pédagogique fiable.
Les formateurs et enseignants en quête d'un outil structuré et à jour.
Les curieux du commerce qui veulent comprendre les coulisses du merchandising.
Pourquoi ce glossaire est unique:
Il clarifie les concepts techniques et opérationnels, souvent flous ou mal utilisé.
Il harmonise les pratiques et le vocabulaire entre les différents métiers de la distribution.
Il accompagne les évolutions du secteur avec des définitions actualisées et pertinentes.
Il sert de base solide pour les formations, les projets professionnels et les échanges en entreprise.
À propos de l'auteur
Éric Borowiak est un auteur et formateur reconnu, fort de plus de 30 ans d'expérience dans le merchandising, la formation et la grande distribution. Il a enseigné en écoles de commerce et collaboré avec de nombreuses enseignes. Passionné par la transmission, il signe ici un ouvrage de référence, à la fois pratique et stratégique.
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