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Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies

Paperback

Business GeneralManagementMarketing

ISBN10: 1349364177
ISBN13: 9781349364176
Publisher: Springer Nature
Published: Feb 26 2010
Pages: 360
Weight: 1.19
Height: 0.80 Width: 6.14 Depth: 9.21
Language: English
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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Business General