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Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies

Hardcover

Business GeneralManagementMarketing

ISBN10: 0230555365
ISBN13: 9780230555365
Publisher: Springer Nature
Published: Feb 26 2010
Pages: 360
Weight: 1.83
Height: 0.93 Width: 6.52 Depth: 9.40
Language: English
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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Business General