Sign-In
Cart
The Local Business Who Could: A Simple Guide to Growing a Local Business
Paperback
Publisher: Independently Published
Published: Dec 1 2025
Pages: 126
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English
What if growing your business didn't have to be so confusing, loud, or overwhelming?
The Local Business Who Could is a friendly guide for people who run real businesses in real communities-service providers, shop owners, tradespeople, professionals, creatives, and anyone else trying to make an honest living while doing meaningful work.
If you've ever found yourself thinking...
I work hard. Why isn't my business growing?
I'm great at what I do, but I don't know how to explain it to customers.
I want to grow, but I don't want to shout online or chase every trend.
...you are not alone. And you're not doing it wrong. You just haven't been shown a simpler way-yet.
This book is that way.
Inside, you'll find a calm, clear path to help your local business grow-without having to become someone you're not. You'll learn how to:
Attract the right customers (the kind who value your work)
Speak in simple, human words (not business talk)
Show up where trust actually happens (online or in person)
Build steady momentum (without burning out)
But this book isn't just about business strategy-it's about you. Your story. Your effort. Your community. Your dreams.
It's full of real talk, gentle encouragement, and helpful examples. No fluff. No hype. No pressure.
Instead of marketing tricks or complex systems, this book helps you focus on what really matters: being clear, being kind, and being consistent.
It teaches you how to talk to real people-not target markets. You'll stop trying to convince everyone... and start connecting with someone.
You don't need to be everywhere. You just need to show up in the right places, in the right way, for the right people.
And most of all-you don't need to become a marketing expert. You already have what it takes. This book just helps you see it, name it, and share it.
If you've ever felt invisible, uncertain, or stuck when it comes to growing your local business... this book is here to walk with you.
Not to push you. Not to judge you. Just to remind you of something important:
You're closer than you think.
Also from
Borschowa, Jeff
Lessons from the Lighthouse Sessions: Clarity, Courage, and Connection for Visionary Founders
Hammond, Daniel
Buyer, Rich
Borschowa, Jeff
Paperback
The Inner War: How the Driven Conquer Themselves Before They Conquer the World
Borschowa, Jeff
Paperback
Unwritten: The Book You Were Born to Write - and the Voice You Forgot Was Yours
Borschowa, Jeff
Paperback
The Thriving Business Code: How Smart Entrepreneurs Master Cash Flow, Reduce Stress, and Scale with Confidence
Borschowa, Jeff
Paperback
Why Your Business Is Broke (Even When You're Making Money): The Truth About Cash Flow That Every Entrepreneur Needs to Know
Borschowa, Jeff
Paperback
From Tools to Trust: How One Overworked Builder Transformed His Business, His Brand, and His Life
Borschowa, Jeff
Paperback
The Whisper That Started It All: A Sacred Invitation to Entrepreneurs Done With Hustle
Borschowa, Jeff
Paperback
The Circle & The Signal: Rediscovering Resonance, Rebuilding Trust, and Leading Without Losing Yourself
Borschowa, Jeff
Paperback
The Introvert's Guide to Winning at Networking (Without Hating It)
Borschowa, Jeff
Morgan, Maya
Paperback
From Chaos to Clarity: How Core Objectives Unlock Growth, Freedom, and Profit
Owen, Olivia
Borschowa, Jeff
Paperback
The Strategic Plan Advantage: How Visionary Entrepreneurs Escape Overwhelm and Scale with Strategy
Smith, Samantha
Borschowa, Jeff
Paperback
Coaching and Mentoring for CPAs: Building a Culture of Growth and Leadership
Borschowa, Jeff
Paperback
Secrets of Chambers: What It Takes for a Chamber of Commerce to Still Matter Ten Years From Now
Borschowa, Jeff
Paperback
8 Pillars for Exponential Business Growth: A Practical Guide to Building Your Bookkeeping Business
Borschowa, Jeff
Paperback
The Acorn Book: How Local Experts Stop Pitching, Build Instant Trust, and Help Clients Make Smart Choices
Borschowa, Jeff
Paperback
The Lighthouse Circle: A Gentle Guide for Visionaries Who Feel Alone in Their Work
Borschowa, Jeff
Paperback
When Thinking Gets Harder: A Guide for Visionary Entrepreneurs Navigating Complexity Without Losing Their Way
Borschowa, Jeff
Paperback
Why Most Business Brokers Only Get Paid When Owners Are in Trouble: And How That Quietly Kills Their Brokerage
Borschowa, Jeff
Paperback
The GUMBO Method(TM): Coaching in Chaos with Soul, Structure, and Sovereignty
Borschowa, Jeff
Paperback
12-Step Client Getting AUTHORity Book Blueprint: Helping Heart-Based Healers Become Published Authors
Borschowa, Jeff
Bolon, Janine
Paperback
Catalyst Crew: A Visionary Leader's Guide to AI-Driven Business Transformation
Borschowa, Jeff
Paperback
The Strategic Plan Playbook: A Practical Guide to Building and Implementing a Winning Strategic Plan
Smith, Samantha
Borschowa, Jeff
Paperback
The Customer Journey Playbook: Your Guide to Turning One-Time Buyers into Lifelong Clients
Borschowa, Jeff
Collins, Carrie
Paperback
The Perfect Prospect Persona Playbook: Stop Chasing Clients, Start Attracting the Right Ones, and Build a Business You Love
Borschowa, Jeff
Parker, Patricia
Paperback
The Core Objectives Playbook: Your Step-by-Step Guide to Business Alignment and Growth
Owen, Olivia
Borschowa, Jeff
Paperback
Mapping The Customer Journey: How Alice Discovered the Secret to Scaling Her Business with Existing Clients
Borschowa, Jeff
Collins, Carrie
Paperback
Networking Mastery Blueprint: The Art & Science of Building Authentic Business Relationships
Borschowa, Jeff
Paperback
The Action Plan Playbook: A Tactical Guide to Turning Big Ideas into Real-World Results
Allen, Andrew
Borschowa, Jeff
Paperback
Burnout to Breakthrough: The Simple System to Stop Drowning in Your Business and Finally Breathe
Borschowa, Jeff
Paperback
Heaven or Hell: The Entrepreneur's Guide to Eliminating, Automating, and Delegating for Maximum Impact
Borschowa, Jeff
Paperback
The Dream Client Playbook: Mastering the High Art of Getting the Best Buyers
Borschowa, Jeff
Paperback
Catalyst Crew Launch, Reclaimer Edition: A Soul-Led Blueprint for Scaling Sacred
Borschowa, Jeff
Paperback
Bridging the Education Chasm: How AI Can Replace a Broken System & Unlock Every Student's Potential
Borschowa, Jeff
Paperback
Weaponized Clarity: The Brutal Truth About Success (And Why Most People Will Never Get There)
Borschowa, Jeff
Paperback
Winning Without Losing Yourself: How High Performers Can Escape Burnout & Find True Fulfillment
Borschowa, Jeff
Paperback
Lessons from the Lighthouse Sessions June 2025 Edition: Clarity, Courage, and Connection for Visionary Founders
Borschowa, Jeff
Paperback
The Lighthouse & The Founder: Alex Rivers and The Spiral of Sustainable Business Growth
Borschowa, Jeff
Paperback
Making Maximum Money: The Business Owner's Guide to "Easy as PIE" Cash Flow Optimization
Borschowa, Jeff
Paperback
Behavioral Ethics for CPAs: Understanding Ethical Decision-Making and Fraud Prevention
Borschowa, Jeff
Paperback
Also in
Business General
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Grenny, Joseph
Patterson, Kerry
Switzler, Al
Paperback
The Pig and I: The Tale of Our Relationship with a Beast We Eat
Endresen, Kristoffer Hattleland
Hardcover
Whale Done!: The Power of Positive Relationships
Blanchard, Kenneth
Lacinak, Thad
Tompkins, Chuck
Hardcover
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
Quiet Girls Can Run the World: Owning Your Power When You're Not the "Alpha" in the Room
Holman, Rebecca
Paperback
Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life
Gadsden-Williams, Michelle
Brown, Carolyn M.
Paperback
The Token: Common Sense Ideas for Increasing Diversity in Your Organization
Farmer, Crystal Byrd
Paperback
Paris Chic & Trendy: Designers' Studios, Hip Boutiques, Vintage Shops
Ribes-Tiphaine, Adrienne
Paperback
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking about
Robbins, Mel
Robbins, Sawyer
Hardcover
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
The Risk Worth Taking: A Story of Breaking Free and Trading for a Life You Love
Ijeoma, Teri
Hardcover
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
Hbr's 10 Must Reads on Managing Yourself, Updated and Expanded (Featuring How Will You Measure Your Life? by Clayton M. Christensen)
Drucker, Peter F.
Gallo, Amy
Review, Harvard Business
Paperback
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Review, Harvard Business
Gervais, Michael
Duckworth, Angela L.
Paperback
Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results
Terry, Joe
Kriegel, Jessica
Hardcover
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
How to Be a Rich Old Lady: Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Holden, Amanda
Hardcover
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
Money Unlocked: How to Make It, Keep It and Multiply It: The New York Times Bestseller
Lee, John
Paperback
Crucial Conversations: Tools for Talking When Stakes Are High
McMillan, Ron
Patterson, Kerry
Grenny, Joseph
Paperback
The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement
Cox, Jeff
Goldratt, Eliyahu M.
Paperback
The Freedom-Based Business Method: Reset, Systemize, and Realign Your Business to Live a Life of Harmony
Ellis, Natalie
Hardcover
The Courage to Commit: Embrace the Radical Power of Sticking with Something
Johnson, Shawn
East, Andrew
Hardcover
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Johnson, Spencer
Hardcover
The Infinity Machine: Demis Hassabis, Deepmind, and the Quest for Superintelligence
Mallaby, Sebastian
Hardcover
How We Could: The Framework to Lead Without Drama, Build Alignment, and Call Teams to Greatness
Dorr, Alex
Hardcover
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
Hbr's 10 Must Reads on Leadership, Updated and Expanded (Featuring Begin with Trust by Frances X. Frei and Anne Morriss)
Edmondson, Amy C.
Ibarra, Herminia
Review, Harvard Business
Paperback
7-Figure Educator: Turn Your Experience as an Educator Into Income, Impact, and Freedom
Jordan-Thomas, Erica
Paperback
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Stanley, Thomas J., PH. D.
Danko, William D., PH. D.
Paperback
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Bouwer, Tom
Wickman, Gino
Hardcover
The Overthinker's Guide to Making Decisions: How to Make Decisions Without Losing Your Mind
Nguyen, Joseph
Hardcover
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Confidence (HBR Emotional Intelligence Series)
Kanter, Rosabeth Moss
Chamorro-Premuzic, Tomas
Review, Harvard Business
Paperback
The Retire Sooner Method: The 5 Secrets Behind America's Happiest (and Unhappiest) Retirees
Moss, Wes
Hardcover
I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)
Sethi, Ramit
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Fitzpatrick, Rob
Paperback
Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence
Becker, Scott
Hardcover
Never Split the Difference: Negotiating as If Your Life Depended on It
Voss, Chris
Raz, Tahl
Hardcover
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management
Project Management Institute
Paperback
Influence and Persuasion (HBR Emotional Intelligence Series)
Review, Harvard Business
Morgan, Nick
Cialdini, Robert B.
Paperback
Mindful Listening (HBR Emotional Intelligence Series)
Zenger, Jack
Review, Harvard Business
Hougaard, Rasmus
Paperback
A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection
Epley, Nicholas
Hardcover
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
Take It Personal: How to Succeed by Building Relationships and Playing the Long Game
Grutman, David
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Ury, William
Patton, Bruce
Fisher, Roger
Paperback
The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
Stulberg, Brad
Hardcover
Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization
McKibben, Bill
Hardcover
Power and Impact (HBR Emotional Intelligence Series)
Review, Harvard Business
Cable, Dan
Bregman, Peter
Paperback
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
Happiness (HBR Emotional Intelligence Series)
Gilbert, Daniel
Review, Harvard Business
McKee, Annie
Paperback
Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
Gelles, David
Hardcover
Hbr's 10 Must Reads on High Performance, Updated and Expanded (Featuring Nine Things Successful People Do Differently by Heidi Grant)
Grant, Heidi
Goleman, Daniel
Review, Harvard Business
Paperback
Hbr's 10 Must Reads on Strategy, Updated and Expanded (Featuring the Five Competitive Forces That Shape Strategy by Michael E. Porter)
Review, Harvard Business
Porter, Michael E.
Kim, W. Chan
Paperback
The Wisdom and Wealth Solution: Unlocking the Secrets of Happiness, Purpose, and Financial Security with Living360
Ansari, Feroz
Hardcover
Mindfulness (HBR Emotional Intelligence Series)
Langer, Ellen
Goleman, Daniel
Review, Harvard Business
Paperback
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
Eyal, Nir
Hardcover
Crucial Accountability: Proven Skills to Build Trust, Address Disappointment, and Get Results, Third Edition
Patterson, Kerry
Grenny, Joseph
Hale, Justin
Hardcover
Bonfire of the Murdochs: How the Epic Fight to Control the Last Great Media Dynasty Broke a Family -- And the World
Sherman, Gabriel
Hardcover
Hbr's 10 Must Reads on Managing People, Updated and Expanded (Featuring Are You a Good Boss--Or a Great One? by Linda A. Hill and Kent Lineback)
Review, Harvard Business
Goleman, Daniel
Hill, Linda A.
Paperback
The Obstacle Is the Way Expanded 10th Anniversary Edition: The Timeless Art of Turning Trials Into Triumph
Holiday, Ryan
Hardcover
The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and Spacex
McNeill, Jon
Hardcover
The Phoenix Project: A Novel about It, Devops, and Helping Your Business Win
Spafford, George
Kim, Gene
Behr, Kevin
Paperback
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
DeMarco, M. J.
Paperback
A Giant Leap: How AI Is Transforming Healthcare and What That Means for Our Future
Wachter, Robert
Hardcover
Genius at Scale: How Great Leaders Drive Innovation
Wild, Jason
Hill, Linda A.
Tedards, Emily
Hardcover
The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins
Tsing, Anna Lowenhaupt
Paperback