Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time

Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time

Aronson, Carolyn

Hardcover

Biographies GeneralBusiness GeneralBeauty

Publisher Price: $29.95

PREORDER - Expected ship date October 13, 2026

ISBN10: 163774952X
ISBN13: 9781637749524
Publisher: Benbella Books
Published: Oct 13 2026
Pages: 224
Language: English
In this vulnerable and inspiring memoir, the CEO of It's a 10 Haircare--the only Latina-owned worldwide beauty brand--shares the surprising twists and life lessons behind building a name brand, one bottle at a time

Embroiled in a years-long legal battle with her former business partner and ex-husband, Carolyn Aronson bought him out and went $100 million into debt, staking her career on the future of the company--a risky gamble for a solo female CEO in an industry dominated by men.

The result was a miracle--or Miracle Leave-In, Carolyn's 10-in-1 wonder product that has become a go-to haircare line for beauty salons, stylists, and millions of consumers around the world.

In Lift, Hold, Shine, Carolyn traces her business success through the invaluable life lessons that shaped her business savvy today. After two years as a foster baby, adopted into a loving family at age two, and raised in Michigan, her quest to reconnect with her birth family and Puerto Rican heritage became a personal touchstone, informing her sense of integrity and deep appreciation for identity. And as she navigates setbacks, single motherhood, skeptics, and complex partnerships, Carolyn chronicles the hustle and gumption it took as an up-and-coming CEO to keep the company on track, and the bold swings that led to the winning formula and iconic branding behind It's a 10.

Told with candor, practical takeaways, and radiant optimism, Lift, Hold, Shine celebrates a life shaped by family, identity, unwavering hard work, and the mindset to create miracles both small and spectacular.

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