Sign-In
Cart
Information Processing Research in Advertising
Hardcover
Series: Psychology Revivals
General PsychologyGeneral Sociology
ISBN13: 9781041378211
Publisher: Routledge
Published: Sep 1 2026
Pages: 336
Weight: 1.43
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.
Also in
General Psychology
Slaying the Dragon: The History of Addiction Treatment and Recovery in America
White, William L.
Paperback
Real Life Intuition: Extraordinary Stories from People Who Listen to Their Inner Voice
Barnum, Melanie
Paperback
The Enneagram of Eating: How the 9 Personality Types Influence Your Food, Diet, and Exercise Choices
Gadd, Ann
Paperback
On Death and Dying: What the Dying Have to Teach Doctors, Nursers, Clergy, and Their Own Families
Kbler-Ross, Elisabeth
Kubler-Ross, Elisabeth
Paperback
The Electromagnetic Brain: Em Field Theories on the Nature of Consciousness
Joye, Shelli Renée
Paperback
The Sullivanians: Sex, Psychotherapy, and the Wild Life of an American Commune
Stille, Alexander
Hardcover
Difficult Conversations: How to Discuss What Matters Most
Heen, Sheila
Patton, Bruce
Stone, Douglas
Paperback
Wearing My Tutu to Analysis and Other Stories: Learning Psychodynamic Concepts from Life
Anderson, Catherine
Malawista, Kerry
Adelman, Anne
Paperback
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
Philosophy in Turbulent Times: Canguilhem, Sartre, Foucault, Althusser, Deleuze, Derrida
Roudinesco, Elisabeth
Paperback
Trauma and Recovery: The Aftermath of Violence--From Domestic Abuse to Political Terror
Herman, Judith Lewis
Paperback
Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood
Hallowell
Hallowell, Edward M.
Paperback
Radical Compassion: Learning to Love Yourself and Your World with the Practice of Rain
Brach, Tara
Hardcover
The Strength of Sensitivity: Understanding Empathy for a Life of Emotional Peace & Balance
Mesich, Kyra
Paperback
Discover Your Soul Template: 14 Steps for Awakening Integrated Intelligence
Anthony, Marcus T.
Paperback
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
Gibson, Lindsay C.
Paperback
Essays V2: Moral And Entertaining On The Various Faculties And Passions Of The Human Mind (1815)
Clarendon, Edward Hyde Earl of
Paperback
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Pressfield, Steven
Paperback
No Bad Parts: Healing Trauma and Restoring Wholeness with the Internal Family Systems Model
Schwartz, Richard C.
Paperback
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit
Brown, Brené
Hardcover
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Rosenberg, Marshall B.
Paperback
Burn the Haystack: Decode Dating, Torch the Duds, and Make Room for Men Who Matter
Young Phd, Jennie
Hardcover
Attached: The New Science of Adult Attachment and How It Can Help You Find--And Keep--Love
Levine, Amir
Heller, Rachel
Paperback
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
The Culting of America: What Makes a Cult and Why We Love Them
Reed, Amy
Mestyanek Young, Daniella
Hardcover
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
Gibson, Lindsay C.
Hardcover
The Dialectical Behavior Therapy Skills Workbook: Practical Dbt Exercises for Learning Mindfulness, Interpersonal Effectiveness, Emotion Regulation, a
Wood, Jeffrey C.
Brantley, Jeffrey
McKay, Matthew
Paperback
Your Ocd Will Hate This Book: A Proven System to Overcome Obsessive-Compulsive Disorder and Take Back Your Life
Peterson, Nathan
Hardcover
A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection
Epley, Nicholas
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Ury, William
Patton, Bruce
Fisher, Roger
Paperback
Anchored, Aligned, Accountable: A Framework for Transcending Bullsh*t and Transforming Our Lives and Work
Bethea, Aiko
Hardcover
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
The Complex PTSD Workbook: A Mind-Body Approach to Regaining Emotional Control and Becoming Whole
Schwartz, Arielle, PhD
Paperback
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
Raising Conscious Sons: Cultivating Purpose, Connection, and Inner Power in a Chaotic World
Tsabary, Shefali
Hardcover
The Balancing ACT: Creating Healthy Dependency and Connection Without Losing Yourself
Tawwab, Nedra Glover
Hardcover
Self-Love Workbook for Women: Release Self-Doubt, Build Self-Compassion, and Embrace Who You Are
Logan, Megan, MSW Lcsw
Paperback
My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
Menakem, Resmaa
Paperback
It Didn't Start with You: How Inherited Family Trauma Shapes Who We Are and How to End the Cycle
Wolynn, Mark
Paperback
Come Closer: Childhood Wounds, Adult Love, and the Secrets of Emotional Intimacy
Atlas, Galit
Hardcover
Raising Conscious Daughters: Building Confidence, Courage, and Inner Power in an Anxious World
Tsabary, Shefali
Hardcover
Sometimes Therapy Is Awkward: A Collection of Life-Changing Insights for the Modern Clinician
Arzt, Nicole
Paperback
The Ultimate Fun Adult Activity Book: Logic Puzzles, Sudoku, Mazes, Word Searches, Crosswords, Acrostics, Coloring, and More!
Demyanovich, Julie
Paperback
Moral Economics: From Prostitution to Organ Sales, What Controversial Transactions Reveal about How Markets Work
Roth, Alvin E.
Hardcover
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
Eyal, Nir
Hardcover
The Secure Soul: Finding Inner Strength and Connection When Trust Doesn't Come Easy
Cook, Alison
Paperback
The Goddess That Failed: Feminism's Unending War against Men, Families, and Civilization Itself
Fiamengo, Janice
Paperback
The Internal Family Systems Workbook: A Guide to Discover Your Self and Heal Your Parts
Schwartz, Richard C.
Paperback
The Betrayal Bind: How to Heal When the Person You Love the Most Hurts You the Worst
Mays Lpc Csat-S, Michelle
Paperback
Darkness Becomes Bright: On the Brief Life and Immortal Art of Edgar Allan Poe
Ogden, Emily
Hardcover
Imagine That: Transform How You Think, Feel, and Live with the Science of Imagination
Vieten, Cassandra
Hardcover
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Brown, Brené
Paperback
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Falces, Laura
Moreno Montana, Uli
Paperback
Engaged Compassion: Seven Practices to Cultivate Resilience, Connection, and a Joyous Life
Negi, Lobsang Tenzin
Hardcover
Make It Stick: The Science of Successful Learning
McDaniel, Mark A.
Roediger, Henry L., III
Brown, Peter C.
Hardcover
The Road Less Triggered: Turning Conflict Into Connection with a Single Choice
Flanagan, Kelly
Paperback
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Heath, Dan
Heath, Chip
Hardcover
Synchronicity: An Acausal Connecting Principle. (from Vol. 8. of the Collected Works of C. G. Jung)
Jung, C. G.
Paperback
Conversation: How to Connect with Anyone & Make Every Interaction Count
Van Edwards, Vanessa
Hardcover
Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed
Gottlieb, Lori
Hardcover
This Book May Cause Side Effects: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin
Pilcher, Helen
Hardcover
Hbr's 10 Must Reads on Emotional Intelligence, Updated and Expanded (Featuring What Makes a Leader by Daniel Goleman)
Ibarra, Hermina
Review, Harvard Business
Goleman, Daniel
Paperback
The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
Lencioni, Patrick M.
Hardcover
Friendship Skills for Neurodivergent Adults: A Guide for the Anxious, Uniquely Wired, and Easily Distracted
Maguire, Caroline
Hardcover
The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Edmondson, Amy C.
Hardcover
Decolonizing Therapy: Oppression, Historical Trauma, and Politicizing Your Practice
Mullan, Jennifer
Hardcover
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity--And Will Determine the Fate of the Human Race
Lieberman, Daniel Z.
Long, Michael E.
Paperback
The Art of Letting Go: Stop Overthinking, Stop Negative Spirals, and Find Emotional Freedom
Trenton, Nick
Hardcover
How to Win Friends and Influence People: Updated for the Next Generation of Leaders
Carnegie, Dale
Hardcover
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
AP Psychology Premium, 2027: Prep Book with 4 Practice Tests + Comprehensive Review + Online Practice
Weseley, Allyson J., Ed D.
McEntarffer, Robert, PH. D.
Paperback
The Addiction Recovery Workbook: Powerful Skills for Preventing Relapse Every Day
Freedman, Paula A.
Paperback
Once Upon a Stranger: The Science of How "Small" Talk Can Add Up to a Big Life
Sandstrom, Gillian
Hardcover
Difficult Conversations: How to Discuss What Matters Most
Heen, Sheila
Patton, Bruce
Stone, Douglas
Paperback
You Are the One You've Been Waiting for: Applying Internal Family Systems to Intimate Relationships
Schwartz, Richard C.
Paperback
King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine
Moore, Robert
Gillette, Doug
Paperback
Why We Ask Why: The Science of Explanation and the Human Drive to Understand
Lombrozo, Tania
Hardcover
Say This, Not That: How to Master 7 Dreaded Conversations As a Leader in the Modern Workplace
Flickinger, Chris
Paperback