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612-822-4611
Influence: Science and Practice

Influence: Science and Practice

Paperback

General Psychology

Publisher Price: $69.99

ISBN10: 0205609996
ISBN13: 9780205609994
Publisher: Pearson
Published: Jul 29 2008
Pages: 272
Weight: 0.65
Height: 0.60 Width: 6.00 Depth: 8.90
Language: English

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Also in

General Psychology