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Studio di marketing: Fattori che influenzano il comportamento degli acquirenti B2B di illuminazione a LED
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ISBN10: 6208534496
ISBN13: 9786208534493
Publisher: Edizioni Sapienza
Published: Jan 9 2025
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208534493
Publisher: Edizioni Sapienza
Published: Jan 9 2025
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
Il libro intitolato Uno studio di marketing sui fattori che influenzano il comportamento degli acquirenti B2B nel settore dell'illuminazione a LED ha un'importanza significativa in quanto l'industria dell'illuminazione a LED è una delle industrie in più forte crescita nel settore dell'energia, che agisce come un fattore di riduzione dell'impronta di carbonio, essendo un catalizzatore del cambiamento nella lotta contro il cambiamento climatico. I principali risultati emersi da questa ricerca, intervistando gli OEM, sono stati che il prezzo, la qualità e la conoscenza del fornitore sono alcuni degli elementi chiave che influenzano il processo decisionale di un cliente B2B. Attraverso la ricerca primaria e secondaria e le prove raccolte dal ricercatore, si è visto che i media digitali stanno crescendo e giocano un ruolo chiave nella diffusione della conoscenza dei prodotti LED, nella creazione di consapevolezza del mercato e nell'attrazione degli utenti finali. La ricerca ha anche evidenziato lo stato dell'uso dei social media nelle organizzazioni B2B per scopi decisionali. Si è visto che molte organizzazioni non hanno le competenze e le risorse per applicare le tecnologie dei social media alle loro esigenze aziendali e stanno lavorando su diverse strategie per ridurre questo gap di competenze. I risultati della ricerca consentiranno ai marketer di personalizzare le offerte utilizzando i social media e gli strumenti di marketing tradizionali.
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