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Étude de marché: Facteurs affectant le comportement des acheteurs B2B d'éclairage LED
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ISBN10: 620853447X
ISBN13: 9786208534479
Publisher: Editions Notre Savoir
Published: Jan 9 2025
Pages: 96
Weight: 0.33
Height: 0.23 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208534479
Publisher: Editions Notre Savoir
Published: Jan 9 2025
Pages: 96
Weight: 0.33
Height: 0.23 Width: 6.00 Depth: 9.00
Language: French
L'ouvrage intitulé A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting est d'une grande importance car l'industrie de l'éclairage LED est l'une des industries à la plus forte croissance dans le secteur de l'énergie. Elle contribue à la réduction de l'empreinte carbone en jouant un rôle de catalyseur dans la lutte contre le changement climatique. Les principaux résultats obtenus lors des entretiens avec les équipementiers sont que le prix, la qualité et la connaissance du fournisseur sont quelques-uns des éléments clés qui influencent la prise de décision d'un client B2B. Grâce à la recherche primaire et secondaire et aux preuves recueillies par le chercheur, il a été constaté que les médias numériques jouent un rôle de plus en plus important dans la diffusion des connaissances sur les produits LED, la sensibilisation au marché et l'attraction de l'utilisateur final. La recherche a également mis en évidence le statut de l'utilisation des médias sociaux dans les organisations B2B à des fins de prise de décision. Il a été constaté que de nombreuses organisations manquent de compétences et de ressources pour appliquer les technologies des médias sociaux à leurs besoins commerciaux et travaillent sur différentes stratégies pour réduire ce déficit de compétences. Les résultats de cette étude permettront aux spécialistes du marketing de personnaliser leurs offres en utilisant les médias sociaux et les outils de marketing traditionnels.
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