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L'Ascesa e il Declino della Jaguar
Paperback
Technology & EngineeringAutomobiles
ISBN13: 9783694211891
Publisher: Prodinnova
Published: Jul 10 2026
Pages: 44
Weight: 0.16
Height: 0.11 Width: 6.00 Depth: 9.00
Language: Italian
Pochi marchi automobilistici incarnano eleganza, lusso e prestazioni come Jaguar. Dalla rivoluzionaria XK120 alla leggendaria E-Type fino alle raffinate berline XJ, Jaguar ha creato alcune delle automobili più iconiche della storia.
Ma la storia della Jaguar è anche quella di un enorme potenziale spesso frenato da decisioni strategiche discutibili, difficoltà industriali e continui cambi di proprietà che ne hanno progressivamente indebolito la posizione nel mercato delle auto di lusso.
In L'Ascesa e il Declino della Jaguar, il lettore ripercorre l'evoluzione del marchio, dalle origini della Swallow Sidecar Company fondata da Sir William Lyons fino all'era Tata Motors. Il libro racconta la nascita dei modelli che hanno fatto la storia dell'automobile e analizza le ragioni del declino della casa britannica di fronte a rivali come Mercedes-Benz, BMW e Porsche.
Arricchito da fotografie storiche e immagini d'epoca, questo volume unisce storia, ingegneria e design in una lettura coinvolgente per appassionati di auto classiche, collezionisti e amanti dell'automobilismo.
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