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Der Aufstieg und Fall von Jaguar
Paperback
Technology & EngineeringAutomobiles
ISBN13: 9783694211884
Publisher: Prodinnova
Published: Jul 10 2026
Pages: 44
Weight: 0.16
Height: 0.11 Width: 6.00 Depth: 9.00
Language: German
Kaum eine Automobilmarke verkörpert britischen Stil, Eleganz und Leistung so sehr wie Jaguar. Mit legendären Modellen wie dem XK120, dem E-Type und der XJ-Limousine schuf Jaguar einige der berühmtesten Automobile der Welt.
Doch die Geschichte von Jaguar ist auch die eines au ergewöhnlichen Potenzials, das durch strategische Fehlentscheidungen, wirtschaftliche Schwierigkeiten und wiederholte Eigentümerwechsel gebremst wurde.
Der Aufstieg und Fall von Jaguar erzählt die faszinierende Entwicklung des Unternehmens - von den bescheidenen Anfängen der Swallow Sidecar Company unter Sir William Lyons bis zur heutigen Ära unter Tata Motors. Das Buch zeigt, wie technische Innovationen und ikonische Modelle die Marke berühmt machten und warum sie schlie lich gegenüber Wettbewerbern wie Mercedes-Benz, BMW und Porsche an Boden verlor.
Mit historischen Fotografien und zeitgenössischen Werbeanzeigen illustriert, verbindet dieses Buch Automobilgeschichte, Technik und Design zu einer spannenden Lektüre für Jaguar-Enthusiasten, Oldtimerfreunde und alle Liebhaber klassischer Automobile.
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