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Introduction to Psychology: Psychology of Behavioral Economics

Introduction to Psychology: Psychology of Behavioral Economics

Paperback

Series: Introduction to Psychology

General Psychology

Currently unavailable to order

ISBN13: 9798258596314
Publisher: Independently Published
Published: Apr 23 2026
Pages: 390
Weight: 1.03
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
Blend psychology and economics to understand why people make irrational decisions in Introduction to Behavioral Economics. From Kahneman and Tversky's foundational prospect theory to nudge theory and modern neuroeconomic studies, explore biases, heuristics, framing effects, and their applications in policy, finance, marketing, and health. The book covers historical shifts from classical economics, current empirical findings, and future directions in algorithmic and sustainable decision-making-making complex ideas accessible for psychology, business, and economics students as well as general readers.

Also from

McLean, Elizabeth

Also in

General Psychology