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International Business and Culture: Challenges in Cross-Cultural Marketing and Management
Paperback
Series: Routledge Studies in International Business and the World Ec
ISBN13: 9781032636955
Publisher: Routledge
Published: Dec 26 2025
Pages: 264
Weight: 0.81
Height: 0.57 Width: 6.00 Depth: 9.00
Language: English
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
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