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International Business and Culture: Challenges in Cross-Cultural Marketing and Management
Hardcover
Series: Routledge Studies in International Business and the World Ec
ISBN13: 9781032633893
Publisher: Routledge
Published: Jun 14 2024
Pages: 264
Weight: 1.17
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
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