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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Information Processing Research in Advertising

Information Processing Research in Advertising

Harris, Richard Jackson

Hardcover

Series: Psychology Revivals

General PsychologyGeneral Sociology

ISBN10: 1041378211
ISBN13: 9781041378211
Publisher: Routledge
Published: Sep 1 2026
Pages: 336
Weight: 1.43
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English

Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.

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