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Individuals in B2B Marketing: Sensemaking and Action in Context
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781032482200
Publisher: Routledge
Published: Jun 21 2024
Pages: 264
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
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