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612-822-4611
Implicit Motives

Implicit Motives

Hardcover

General PsychologySelf-Help

ISBN10: 0195335155
ISBN13: 9780195335156
Publisher: Oxford University Press
Published: Feb 18 2010
Pages: 592
Weight: 2.10
Height: 1.50 Width: 6.30 Depth: 9.30
Language: English
- How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives?
- How can implicit motives be measured?
- How are they shaped by culture, how do they influence political and societal processes?
- Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches?

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General Psychology